Why Social Media?

Social media and digital marketing can drive sales.  Market research and  marketing strategies are critical to digital marketing success—that’s where I can help.

I have years of digital and traditional marketing experience in a variety of industries. I have 13+ years experience as an agency account manager and served as a primary client contact for over 10 years.

My background is a combination of market research and account management and I’ve worked with many Fortune 500 brands.  I have a proven track record for translating consumer and category insights to build successful marketing plans.

Read more about me or see examples of my work performance here.

Don’t Get on Santa’s Naughty List: Social Media Mistakes

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Spiral16 has a holiday themed social media infographic of the common social media marketing mistakes that will get you on the Big Guy’s naughty list. Let’s be honest–if Santa put everyone who was doing something stupid on the naughty list, it would double! Dig, if you will, an example from this weekend. My friend Henry [...]

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Couple Married in Helzberg Store: Do YOUR Customers Love Your Brand That Much?

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True Story: A British couple loved a brand so much that they got married in one of their stores. On Wednesday December 12, Sallie-Anne Shotter and Jon Ross are got married in a Helzberg Diamonds store in Orlando Florida. The retailer hosted the wedding ceremony of Sallie-Anne Shotter and Jon Ross in the Helzberg store [...]

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Must See Mobile Apps: Over and Netpage

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Over and Netpage are two iPhone apps you can’t miss. This picture was created using Over.  I love this app because it allows users to add typography to photos.  I’ve tried similar apps but Over is so easy to use! This iPhone app has been out since July–like ten years in the mobile app world–so [...]

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Twinkies Saved? Gov. Chris Christie on “SNL”

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The Hostess Twinkie might be saved from extinction and New Jersey Gov. Chris Christie appeared on “Weekend Update” on “Saturday Night Live” last night.  Coming up on a holiday week, I’m in deep denial about real news and issues! There could still be hope for Twinkie lovers! According Huffington Post, Mexican company Groupo Bimbo might save [...]

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Two Easy Ways to Show Social Proof

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Showing social proof is a way to gain trust with existing clients and gain more of their business. Everyone knows this. But just like taking vitamins or eating more vegetables, promoting your own work is hard find time for when your clients–who pay the bills–need their work done yesterday. Social proof is a short-hand way [...]

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Nielsen: Moms are Social Media Savvy

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Nielsen has discovered what mothers have known for years.  According to recent infographic published by Nielsen, mothers are social media savvy consumers, who are more plugged-in online than the average American woman. Hello? This is not news to mothers!  The job of being a mother requires multitasking, which is one of the biggest reasons why [...]

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Klout: You Have to Start Somewhere

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What does a Klout score mean?  Should you care about your Klout score?  This morning’s launch of parody site Klouchebag topped off a week filled with chatter about Klout, an online influence calculator.  A recent article in Wired magazine stirred the pot in social media circles with tales of employers that are using Klout scores [...]

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