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I have over 15 years experience in both digital and traditional marketing. My background combines analytic skills and brand building expertise. I have a passion to achieve results for clients and I always keep focused on the bottom line.

Trend analysis and forecasting are two of my strongest skills.

My expertise is finding trends and opportunities to give my clients an edge.

Klouchebag, Klout and Nielsen: You Have to Start Somewhere

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What does a Klout score mean?  Should you care about your Klout score?  This morning’s launch of parody site Klouchebag topped off a week filled with chatter about Klout, an online influence calculator.  A recent article in Wired magazine stirred the pot in social media circles with tales of employers that are using Klout scores [...]

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Don’t Put Bambi in Charge of Social Media

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Friends don’t let friends put their intern in charge of their company social media program.   Over on the Spiral16 blog, I recently posted about the fact that social media isn’t just for kids.  Social media can be important to your business and if you think that online media is for “geeks and kids” then I’ve [...]

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Pinterest is Like Crack

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Pinterest is like crack for online addicts.  Since I analyze all things digital for clients, it’s part of my job to keep up with online trends and hot social media trends. I didn’t join the Pinterest wave until a few weeks ago—and became completely hooked in less than 24 hours.  I’m not alone in my [...]

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Instagram: Are You Using This Hot Mobile App?

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Instagram is an iPhone, iPad and Android app that gives photos a “vintage” look.  Instagram makes it easy to share your photos from Instagram and it’s one of the most popular mobile apps around.  Simply Zesty has an excellent article about Brands on Instagram that is a must read!  Here’s a quick preview of the [...]

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“Mom Blogging for Dummies” by Wendy Piersall

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New book Mom Blogging For Dummies by Wendy Piersall contains an interview with me!  I am totally honored to be featured in this book.   Wendy profiled my experience as a mom blogger in Chapter 18: Ten Successful Mom Bloggers. Wendy Piersall has been blogging professionally for more than five years. She has written for [...]

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23andMe: DNA Analysis

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I’ve been hired by many companies to launch their brands or products online via blogging and social media outreach campaigns. 23andMe hired me to be part of a team to launch a community for their organization.  The team at this company just blew me away. 23andMe is a DNA analysis firm founded by co-founded and [...]

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