23andMe

I’ve been hired by many companies to launch their brands or products online via blogging and social media outreach campaigns. But last year I was hired by 23andMe and the team at this company just blew me away.

23andMe hired me to be part of a team to launch a new community for their firm.  23andMe is a DNA analysis firm founded by co-founded and co-managed by Anne Wojcicki and Linda Avey. Anne is also the wife of Sergey Brin, the co-founder of Google.

The company does amazing work in the area of DNA analysis, taking complex testing direct to the consumer. 23andMe is not a mainstream consumer brand yet but it will be in time.

Here is a link to the Pregnancy Community on 23andMe. The community was launched in March 2009.  I wrote about 23andMe over on Huffington Post.