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23andMe: DNA Analysis

23andMe: DNA Analysis post image

I’ve been hired by many companies to launch their brands or products online via blogging and social media outreach campaigns.

23andMe hired me to be part of a team to launch a community for their organization.  The team at this company just blew me away.

23andMe is a DNA analysis firm founded by co-founded and co-managed by Anne Wojcicki and Linda Avey. Anne is also the wife of Sergey Brin, the co-founder of Google.

The company does amazing work in the area of DNA analysis, taking complex testing direct to the consumer. 23andMe is not a mainstream consumer brand yet but it will be in time.

Here is a link to the Pregnancy Community on 23andMe. The community was launched in March 2009.  I wrote about 23andMe over on Huffington Post.


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