I’ve been hired by many companies to launch their brands or products online via blogging and social media outreach campaigns.
23andMe hired me to be part of a team to launch a community for their organization. The team at this company just blew me away.
23andMe is a DNA analysis firm founded by co-founded and co-managed by Anne Wojcicki and Linda Avey. Anne is also the wife of Sergey Brin, the co-founder of Google.
The company does amazing work in the area of DNA analysis, taking complex testing direct to the consumer. 23andMe is not a mainstream consumer brand yet but it will be in time.
Here is a link to the Pregnancy Community on 23andMe. The community was launched in March 2009. I wrote about 23andMe over on Huffington Post.
