Friends don’t let friends put their intern in charge of their company social media program. Over on the Spiral16 blog, I recently posted about the fact that social media isn’t just for kids. Social media can be important to your business and if you think that online media is for “geeks and kids” then I’ve got a wake-up for you.
A recent report shows that social networking accounts for nearly 1 in every 5 online minutes. Social networking sites now reach 1.2 billion users–roughly 82 percent of the world’s online population.
Read more about why you shouldn’t put Bambi–or any other inexperienced person–in charge of your social media program over on the Spiral16 blog.