Let’s be honest–if Santa put everyone who was doing something stupid on the naughty list, it would be a lot longer.
Dig, if you will, an example from this weekend.
My friend Henry Copeland, who is CEO of BlogAds pointed out a promotion @kmart launched right after the tragedy at Sandy Hook Elementary School. I think Henry makes an excellent point:
Folks have been bashing @kmart for tweeting its toy giveaway hashtag, #fab15toys, in combination with hashtags like #PrayforNewtown. In context, the tweet was actually understandable. But that context — running a toy giveaway in the hours after a massacre of children — is what’s unimaginably stupid. For the most stunningly decency-deaf example of autopilot marketing ever, please take a look at (some) of the “twitterchat” @kmart promoted yesterday…
True North has a great list of the Top 5 Social Media Mistakes that is a must read.