Michelle Lamar

I have over 15 years experience in both digital and traditional marketing. My background combines analytic skills and brand building expertise. I have a passion to achieve results for clients and I always keep focused on the bottom line.

I have a track record for developing marketing strategies that exceed the goals. Trend analysis and forecasting are two of my strongest skills. Remember the movie The Sixth Sense? That boy saw dead people. I see trends. My gift is finding trends and opportunities to give my clients an edge.

I contributed to the book Kirtsy Takes a Bow. More than 100 people who are influential in social media were featured Kirtsy Takes a Bow in order to highlight the creative renaissance taking place online.

I was a contributor to the book Age of Conversation 2: Why Don’t People Get it? This book features essays about social media and marketing from over 200 marketing professionals all over the world.

I’ve been featured in the Wall Street Journal, The Washington Post, NPR, Fox News, USA Today. I was featured in the December 2009 issue of Her Life magazine.

I started a personal blog in 2005 so I could find out more about how they worked. Because my family has southern roots and I am a smart-aleck, I called my blog WhiteTrashMom. It became a very popular parenting blog and was listed as one of the web’s best mom blogs on Alltop.com. In 2009, Babble.com named it one of the Top 50 Mom Blogs. St. Martin’s Press published a book based on the blog, The White Trash Mom Handbook in 2008. I shut down the blog in early 2010 because I’m just too busy and it was time to move on.