Nielsen has discovered what mothers have known for years. According to recent infographic published by Nielsen, mothers are social media savvy consumers, who are more plugged-in online than the average American woman.
Hello? This is not news to mothers! The job of being a mother requires multitasking, which is one of the biggest reasons why moms and social media are a perfect fit.
Modern mothers must juggle on a daily basis and we get the information straight from the experts—other mothers. But now research firms like Nielsen are starting realize mothers are plugged-in online.
According to the infographic from Nielsen, moms are using social media on the go:
“50% of all moms actively participating in social media access platforms via mobile devices, in comparison of females overall, and 37% of the overall population.”
Read more about Social Moms on the Rise over on the Spiral16 blog and see the infographic. Another reason moms are early adopters of mobile and online media? Women–especially mothers–get things done. In the words of Margaret Thatcher:
If you want something said, ask a man; if you want something done, ask a woman.