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Start-Up Experience

I have a successful track record working with start-up companies.  Here are two examples of my work with start-up companies.

Affirmagy

Affirmagy was a start-up gift company in Seattle, selling to consumer and retail clients online.

I created the marketing strategy for Seattle company, Affirmagy for over two years.  The company created personalized gift blankets.  Word-of-mouth recommendations are a key part sales for this product.

During the time period I worked with Affirmagy, the company and it’s founder received national media attention, including The Washington Post, Entrepreneur, Salon and more. The company was named as one of the “hot” start-ups by Start-Up magazine and made a deal with QVC to sell their products.

second chance® products

I created and executed the marketing strategy for apparel start-up second chance® in 2005.  There was NO advertising budget and the marketing strategy used content marketing and social media outreach to promote the products.  The second chance® products were featured in the 2006 Grammy awards and were part of the 2006 Academy Awards events.

The image below is a snapshot of the national and international media coverage we were able to get for the brand using social media and blogs.


The second chance® products were featured on VH-1’s “The Surreal Life”, and Nickelodeon’s Kids Choice Awards.

As a part of the marketing plan, we launched the second chance ® brand online community.  Working with a San Francisco based firm,  the online community was created for designers and artists in the fashion industry.   In 2007, the community was sold.