Work

I have over 15 years of experience developing marketing and media strategies for Fortune 500 brands.

The web provides businesses with opportunity to reach the right audience without wasting valuable marketing dollars. I love to create ways my clients can get more bang for their buck. Increasing ROI and making marketing plans more efficient is my idea of fun.

For example, one of my clients provided respiratory medication and diabetic supplies to Medicare patients. I was able to cut the advertising budget by 27% while increasing the new customer base by 25%. I changed the media mix and the media used to reach the Adult 65+ audience, using some outside the box tactics.

In 2005, I founded Lamar Digital Group, to advise clients how to use online marketing, social media and online content in marketing plans. I am currently working with online pioneer Lolita Carrico, as she builds another successful online brand for women, GLOSS. In 2009, I joined forces with social media guru Shelly Kramer at V3 Integrated Marketing.